Trust 360

Trust 360: How Authentic Leaders Build Trust, Inspire Teams, and Drive Success in an Ever-Changing World

Trust has been my compass through war, migration, and the unpredictable turns of business. I left Yugoslavia in 1991 as my home country descended into conflict, and years later, Hurricane Katrina scattered the consulting firm I had co-founded in New Orleans. In both moments, I witnessed how quickly systems collapse when trust is weak, and how resilient people become when it is strong.

Over the past 25 years, my work has taken me across continents and industries: from Navy shipyards to disaster recovery zones, Fortune 500 boardrooms to military hospitals. Across cultures and careers, one truth remains constant: trust is not sentiment—it is strategy.

Trust 360 distills that truth into a practical, field-tested framework for modern leadership. Inside, you’ll discover:

• A 360-degree approach to building trust across teams, clients, suppliers, and communities.
• Servant-leadership practices that flatten hierarchy and unlock innovation.
• The 80/20 principle applied to people: helping leaders amplify strengths instead of policing weaknesses.
• Tools for embracing generational change and emerging technologies, such as AI, without compromising authenticity or credibility.

Throughout the book, I share stories from real-world leadership dilemmas, from standing by a teammate when a client demanded their removal to earning long-term loyalty through radical transparency.

This is not a theory. It is leadership lived in complexity. I hope that Trust 360 helps you create a culture where people rise because they know they are trusted—and where organizations thrive because trust is their quiet foundation.