Obtenez 3 mois à 0,99 $/mois + 20 $ de crédit Audible

OFFRE D'UNE DURÉE LIMITÉE
Page de couverture de Two Beats Ahead

Two Beats Ahead

What Musical Minds Teach Us About Innovation

 Aperçu
En profiter Essayer pour 0,00 $
L'offre prend fin le 1 décembre 2025 à 23 h 59, HP.
Abonnez-vous à Audible pour 0,99 $/mois pendant les 3 premiers mois et obtenez un crédit de 20 $ en prime sur Audible.ca. La notification de crédit sera envoyée par courriel.
1 nouveauté ou titre populaire à choisir chaque mois – ce titre vous appartiendra.
L'écoute illimitée des milliers de livres audio, de balados et de titres originaux inclus.
L'abonnement se renouvelle automatiquement au tarif de 0,99 $/mois pendant 3 mois, et au tarif de 14,95 $/mois ensuite. Annulation possible à tout moment.
Choisissez 1 livre audio par mois dans notre incomparable catalogue.
Écoutez à volonté des milliers de livres audio, de livres originaux et de balados.
L'abonnement Premium Plus se renouvelle automatiquement au tarif de 14,95 $/mois + taxes applicables après 30 jours. Annulation possible à tout moment.

Two Beats Ahead

Auteur(s): Panos A. Panay, R. Michael Hendrix
Narrateur(s): Landon Woodson
En profiter Essayer pour 0,00 $

14,95 $/mois après 3 mois. L'offre prend fin le 1 décembre 2025 à 23 h 59, HP. Annulation possible à tout moment.

14,95$ par mois après 30 jours. Annulable en tout temps.

Acheter pour 29,13 $

Acheter pour 29,13 $

À propos de cet audio

 Discover what the musical mind has to teach us about innovation in this fascinating book, featuring interviews with Justin Timberlake, Pharrell Williams, T Bone Burnett, Gloria Estefan, Imogen Heap, and many more.

Musicians may just hold the keys to innovation in business. They don’t think like we do, and in the creative process, they don’t act like we do. It’s no coincidence that some of the world’s most respected creators are also entrepreneurs.

In Two Beats Ahead, Panos A. Panay, senior vice president for strategy at Berklee College of Music, and R. Michael Hendrix, global design director at IDEO, interview some of the nation’s top musicians and business leaders about how they approach innovation differently. They speak with hit maker Desmond Child about the importance of demoing and with industry legend Jimmy Iovine about listening and knowing your audience. Readers will learn the secrets of collaboration from Beyoncé and Pharrell Williams, about “daring to suck” from Justin Timberlake, about the power of reinvention from Gloria Estefan, and the importance of experimentation from Imogen Heap and Radiohead. And they’ll learn the value of finding and producing talent with T Bone Burnett and Hank Shocklee, cofounder of Public Enemy.

A window into these brilliant mindsets, this book equips any entrepreneur or innovative thinker with tools they can put into practice to thrive in an evolving world. Aspects commerciaux Développement commercial et entrepreneuriat Entrepreneurship Gestion et leadership Musique Entreprise Célébrité Innovation Direction Gestion

Ce que les critiques en disent

“Two Beats Ahead is the first of its kind — a book that turns on its ear the popular myth that business and the arts are at odds with each other. There is so much we can learn from musicians about innovation and creativity in business, and in this groundbreaking and riveting book, Panos Panay and Michael Hendrix show us exactly what we’re missing.”—Amy Cuddy, social psychologist & bestselling author of Presence
“I have always believed that the best outcomes in life come from the discipline of business combined with the chaos of art. All successful musicians are entrepreneurs and all great business leaders are artists. In “Two Beats Ahead” Panos and Hendrix prove it. This is a must read if you want to enjoy finding the path of least resistance to the dream you are chasing!”—Kevin O’Leary, Shark Tank Investor, Chairman O’Shares ETFs
“At its heart, this is a book about the creative journey. While the main ingredient is music, it is spiced with entrepreneurship, leadership and design and served through engaging stories. The result is one that will be of great inspiration to anyone looking to expand the reach of their creativity.”—Tim Brown, Chair of IDEO and author of Change by Design
“For a long time, researchers have known that musical intelligence can awaken the nonlinear whole mind to healing, creativity and innovation. This book is a roadmap for innovators, entrepreneurs and those seeking new avenues for exploring and reimagining the future evolution of human consciousness and its infinite possibilities.”—Deepak Chopra, MD
“How we perceive the world is the key to how we act in the world. Based on their course at Berklee, Michael and Panos show that a musician’s perspective, much like a designer’s perspective, can unlock inspiration and innovation, no matter who you are.”—David Kelley, Founder of IDEO & the Stanford d.school
“This book is not just about innovation. It may be the most provocative and thoughtful business book of its time, an approach to managing through the cacophony of fifty years of disruption.”—Jim Champy, Business Consultant and Co-Author of Reengineering the Corporation
“Great popular musicians must simultaneously master tight structures and freeform improvisation, selfless collaboration and solitary self-expression, artistry and commerce. What a treat to get an inside look at the creative process and enterprising spirit of some of the most talented people on the planet.”—Scott Dadich, creator of Abstract: The Art of Design and recipient of the National Design Award, former editor in chief of WIRED
Pas encore de commentaire