Page de couverture de Unlevel the Playing Field

Unlevel the Playing Field

The Biggest Mindshift in PPC History

 Aperçu

30 jours d'essai gratuit à Audible Standard

Essayez l’abonnement standard gratuitement
Choisissez 1 livre audio par mois dans notre collection contenant plus de 900 000 titres.
Écoutez les livres audio que vous avez sélectionnés tant que vous êtes membre.
Profitez d’un accès illimité à des balados incontournables.
L'abonnement Standard se renouvelle automatiquement au tarif de 8,99 $/mois + taxes applicables après 30 jours. Annulation possible à tout moment.

Unlevel the Playing Field

Auteur(s): Frederick Vallaeys
Narrateur(s): Kaleo Griffith
Essayez l’abonnement standard gratuitement

8,99 $/mois après 30 jours. Annulable en tout temps

Acheter pour 19,72 $

Acheter pour 19,72 $

À propos de cet audio

Today’s digital marketers all compete for attention with the same ad engine automations. In this seemingly level playing field, how do you stand out? How can artificial intelligence help you be better than the rest rather than simply fit in?

Your answers lie in automation layering.

In Unlevel the Playing Field, Frederick Vallaeys reveals how to combine the best of human creativity and machine efficiency to create winning digital marketing programs. This follow-up to Frederick’s first book dives into three key areas of search marketing—bidding, targeting, and messaging—to illustrate how automation layering can take your campaigns to the next level of profitability.

Whether you’re an agency or an in-house marketer focused on e-commerce or lead gen, this book shows how to differentiate yourself in the digital marketing crowd with a new path to increased sales, improved returns, and the opportunity to make ad platforms work for you.

©2022 Frederick Vallaeys (P)2022 Frederick Vallaeys Commerce électronique Marketing Marketing et ventes Réussite personnelle Commerce Marketing numérique
Pas encore de commentaire