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Unmistakable

Why Only Is Better Than Best

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Unmistakable

Auteur(s): Srinivas Rao
Narrateur(s): Srinivas Rao
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À propos de cet audio

After getting rejected from many business schools and fired from several sales jobs, Srinivas Rao decided to stop doing what he thought he was supposed to do and start working in a way that felt honest. He launched the Unmistakable Creative Podcast to interview some of the greatest minds in business - including Seth Godin, Simon Sinek, Pam Slim, Elle Luna, and Ryan Holiday - and found a surprisingly big audience. This book distills the lessons, anecdotes, and insights of the 500+ people he has interviewed.

Unmistakable art needs no signature. As soon as it's in front of you, you know exactly who created it, like Banksy's street art or Tim Burton's films. Whether you're a business owner, an artist, or anything in between, when your work is unmistakable, your competition becomes irrelevant. They can't copy you.

The key to being unmistakable is to stop trying to be the best - because that would mean you're sticking to plans and rules that have already been set for you, choosing what's safe and reliable. Rao argues that your most meaningful, impactful, and joyful work exists outside the "being the best" mind-set, if you can strip away the expectations and pressure that you've internalized - to lead you to be the only.

©2016 Srinivas Rao (P)2016 Recorded Books Créativité Développement commercial et entrepreneuriat Développement personnel Entrepreneurship Réussite personnelle Carrière Entreprise
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Not a bad book book by any means, but ironically, not unmistakable. Has the feeling of someone who's put together a good podcast and accumulated a bank of material, then used that material to put together a book, which will in turn be used to vouch for their credentials when used to pitch for another venture. Again, nothing wrong with that, but not the first time it's been done in the last 10 years. The central theme seems to be one similar to the Blue Ocean Strategy - make your work so different from your competitors that you easily stand out. Following the conventional school-career path is unlikely to end in a unique life. Another take-away for me - sometimes it's just a matter of going for it, sticking with it, and figuring it out as you go. It's kind of like scoring in a basketball game, there's no one way. Sometimes its the jump shot, sometimes a lay-up, three-pointer, ally-oop, dunk, fade etc. A critique of books of this vein - it seems as though there's a wealth of knowledge out there from people who've tried, persisted, had mentors, pivoted, and failed. This is not even mentioned in the book. I'd love to hear about it. The author somewhat alludes to it near the end of the book when he uses the metaphor of learning to walk - you have to try, fall, try again, fall, walk, fall etc. In terms of the narration, I typically prefer an author to read their own work, but this case is an exception. First time I've ever had to check to see if I had unintentionally set the speed at 1.5x or something. Bizarre in how quick it was read.

A Compilation Book

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