https://page2pod.com - In this episode, Jon and Joe sit down with Melissa Popp, VP of Content Strategy & Innovation at RicketyRoo, for a deep dive into content that connects — not just ranks. With over 20 years in the game, Melissa has mastered the art of blending storytelling with strategy, using AI tools like ChatGPT, Claude, and Perplexity to enhance (not replace) human insight.

Melissa shares her exact workflow for integrating LLMs, the client onboarding questions that unlock authentic brand voices, and why internal linking deserves more love. She also explores the balance between creating at scale and crafting content that truly moves people. Whether you're an SEO pro, a content strategist, or navigating the noisy world of AI-powered marketing, this episode is a masterclass in doing content the right way.

🛠️ In This Episode
• 💡 Why content should be human and honest, not just optimized
• 🤖 How Melissa blends ChatGPT, Claude, and Perplexity into her content process
• 📋 The key questions that help brands find their voice
• 🔗 Using AI to uncover hidden gems for internal linking
• 🧪 The power of A/B testing and regular content updates
• 📉 Why Melissa avoids shortcuts like listicles for the sake of quality
• 🛠️ Custom GPTs, spaces, and workflows explained
• 💬 Why AI can't replace real empathy, nuance, and storytelling
• 💥 How SMBs can stand out even in “unsexy” industries
• 🎯 Redefining content success: from quantity to action-driven quality

Whether you're updating legacy blogs or starting from scratch, Melissa offers an approach that proves good content is still the best strategy — even in an AI world.

👉 Subscribe to stay ahead of the content game.
💬 What’s one way you're integrating AI into your content process? Drop it in the comments!

📚 Resources Mentioned
• Follow Melissa on LinkedIn → https://www.linkedin.com/in/melissapopp/
• Follow Melissa on X → https://x.com/poppupwriter
• Follow Melissa on Instagram → https://www.instagram.com/poppupwriter/
• Follow Melissa on Bluesky → https://bsky.app/profile/melissapopp.com
• Follow Melissa on Threads → https://www.threads.com/@poppupwriter
• Melissa's Personal Website → https://www.melissapopp.com/
• RicketyRoo → https://ricketyroo.com/
• Melissa's Human-Led AI-Powered Playbook Presentation at WTSFest Philly: https://ricketyroo.com/blog/wtsfest-philly-2025/

Sponsored by Moving Traffic Media

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