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002 - Why Most Ideas Fail—And What You Can Do About It

002 - Why Most Ideas Fail—And What You Can Do About It

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Most startups don’t fail because of bad execution—they fail because they were bad ideas to begin with. In this episode, I unpack why product-market misfit is the top killer of startups, why founders fall in love too early, and how we got from “measure twice, cut once” to “just build it and hope.” This is the mindset reset that starts your idea evaluation journey.

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