005 - Discovery Starts With You: Defining the Right Customer and Their Problem
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005 - Discovery Starts With You: Defining the Right Customer and Their Problem
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Customer discovery doesn’t begin with surveys or interviews—it begins with you. In this episode, I share how to tell the difference between a customer and a user, why your first customers should come from communities you already know, and how to evaluate whether you’re solving a pain or offering a gain. We also dive into the role of the “Best Current Alternative”—what customers use today—and why it sets the baseline for your idea’s value.
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