
#023: Why Do First Impressions Count With List Building
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First impressions are crucial in email marketing because they can determine whether a recipient will open and engage with your emails or not.
Here are some of the things we discussed on this packed podcast…
Subject headers
Ensure your content matches your subject teaser
Ensure your Gmail profile image is a photo of you not just the self generated letter.
Emojis
Disguising the purpose of your email
What’s inside the email
Avoid newsletter style emails
Avoid repetitive content
What to include in your email, branding, text etc
How to avoid the spam folder
Remove the fluff
How to welcome your leads onto your list to make the best first impression. Listen to find out what to include to make a great first impression.
Connect with Nicky & Laura on Instagram and do let us know how you are doing with list building in your business:
https://www.instagram.com/thethrivebusinessacademy/