Are you tired of feeling chained to Instagram, Facebook, or TikTok just to get patients? In today’s episode of the Boutique Practices Podcast, Dr. Alex unpacks why a social media optional practice is not only possible — but often more profitable.

We’ll talk about:

• The hidden costs of creating endless reels and chasing algorithm changes

• Why SEO-based platforms like Google, blogging, podcasting, and Pinterest bring patients who are already searching for you

• The difference between intent-based searching (Google) and scroll-based searching (social media)

• How to build a marketing funnel that works for your unique strengths — whether that’s podcasting, writing, or referral networks

If you’ve ever thought, “I don’t enjoy creating content… there has to be another way,” this episode will show you that yes, you can build a thriving boutique practice without sacrificing your peace, your margin, or your time.

👉 Stay tuned for part two with Dr. Lauren, where we’ll share alternative strategies and perspectives on building a social media optional business.

👉 Join the Boutique Practices Skool community for free coaching coffee hours, community, and exclusive trainings:

Stay tuned for part two with Dr. Lauren, where we’ll share alternative strategies and perspectives on building a social media optional business.