Page de couverture de 056 - 10 Least Asked Trade Show Questions That Kill Your ROI

056 - 10 Least Asked Trade Show Questions That Kill Your ROI

056 - 10 Least Asked Trade Show Questions That Kill Your ROI

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 Chris & Khalil tackle the crucial questions exhibitors fail to ask but desperately need answered. From realistic budgeting to staff selection, discover the strategic blind spots that separate successful exhibitors from those burning cash on disappointing results. This isn't about booth design—it's about bulletproof trade show business strategy.What You’ll LearnHow to create realistic trade show budgets that account for hidden costsProven methods to measure trade show ROI beyond the standard 90-day windowStaff selection and preparation strategies that maximize booth performanceLead capture systems that go beyond basic badge scanningPre-show marketing tactics to get on attendees' must-visit listsTime Stamps00:50 - Episode Intro01:38 - Q#1: How can I create a realistic budget for a trade show?05:24 - Q#2: How do I measure trade show ROI?11:41 - Q#3: How do I select and prepare my trade show staff for each event?15:55 - Q#4: What is my exhibit's job at a trade show?17:36 - Q#5: Is this show really worth our participation?19:52 - Q#6: What is our plan to capture and follow up with leads we generate?23:34 - Q#7: Who is accountable for the company's overall trade show performance?26:43 - Q#8: How should we be considering sponsorship opportunities at events?30:18 - Q#9: What is our primary objective for exhibiting at this next show?33:47 - Q#10: What is my plan to drive trade show traffic to my booth space?36:56 - Conclusion and Final ThoughtsSnippets from the Episode"The days of just getting a great-looking exhibit and showing up and sort of freestyling the rest of it over, man. Poll results have shown that 75% of people who attend trade shows already have a list of whom they want to see when they go. And the chances are you are not on it."— Chris Griffin"If you're not doing some kind of pre-show marketing and pre-show communication three or four months in advance and giving them reasons to come see you, the odds get a lot longer for having any kind of meaningful encounter."— Chris Griffin"Add up all the bills you paid from your last big industry show and document that. But challenge yourself: did we get the results we wanted last year? Because if we didn't, we need to lean in and do more."— Chris GriffinKey TakeawaysReverse Engineer Your Success VisionTrack Pipeline Impact Beyond 90 DaysHandpick and Train Booth StaffDefine Your Exhibit's Primary JobResearch and Vet Show AudiencesImplement Professional Lead CaptureEstablish Senior Management AccountabilityResourcesRockway Exhibits podcast Trade Show DisplaysNeed Help With An Event? Get in touch with ⁠⁠⁠⁠⁠CrewXP ⁠⁠⁠⁠⁠Watch On ⁠⁠⁠⁠⁠YouTube⁠⁠⁠⁠⁠Follow Us On Social: ⁠⁠⁠⁠⁠LinkedIn,⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠Have Questions? ⁠⁠⁠⁠⁠Email us⁠⁠⁠⁠⁠More from Chris⁠⁠⁠⁠⁠⁠⁠CrewXP ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email Chris⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Chris on LinkedIn⁠⁠⁠⁠⁠⁠⁠More from Khalil⁠⁠⁠⁠⁠⁠⁠benali.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Email Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Meet With Khalil⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠Connect With UsReady to build a bulletproof trade show strategy? Subscribe to Experience Builders for more industry insights. Share this episode with your team before your next show planning meeting—your ROI will thank you.
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