In this episode, Jeff sits down with investor, coach, and entrepreneur Ryan Grafton, founder of Grafton Capital Group and Grafton Elevate Coaching. With more than 17 years of experience across investing, property management, contracting, and real estate, Ryan brings a wealth of practical knowledge to the conversation — especially when it comes to helping agents build systems that attract and serve investor clients.

Ryan shares why most agents overlook the investor segment, and how learning the language of investing — from cap rates to ROI — instantly sets an agent apart from 90% of their competition. He explains the key mindset shift from emotion to logic when working with investors and how understanding the numbers transforms an agent into a trusted advisor rather than just a salesperson.

The discussion dives deep into:

• How to identify and attract investor clients through meetups, webinars, and local networking.
  
  
  
• Systems over goals: why time-blocking, delegation, and hiring VAs are essential for scaling.
  
  
  
• The importance of treating real estate like a business, not just a job.
  
  
  
• Book recommendations that shaped Ryan’s mindset, including Rich Dad Poor Dad, Who Not How, and Vivid Vision.
  
  
  
• How agents can grow their wealth by becoming investors themselves, leveraging deal flow and partnerships.
  
  
  

Ryan also talks about his coaching program, Grafton Elevate, which helps agents design a 90-day roadmap to integrate investor strategies into their business. He emphasizes consistency, community, and mindset — the real keys to long-term success.

🎧 Listen for: practical frameworks, proven systems, and no-fluff insights on scaling a real estate business that works for you, not the other way around.

📘 Resources Mentioned:

• Rich Dad Poor Dad by Robert Kiyosaki
  
  
  
• Who Not How by Dan Sullivan
  
  
  
• Vivid Vision by Cameron Herold
  
  
  
• 10x Is Easier Than 2x by Dan Sullivan
  
  
  
• Ryan’s free eBook: How to Work With Investor Clients (link: https://graftonelevate.com/books/ )
  
  Instagram — @GraftonCapital
  Website — GraftonElevate.com