Jeff interviews Kelsi Ward of Southern Life Realty in Tampa Bay. Kelsi began flipping homes in 2017 as a new mom, then earned her license in 2022. That renovation background powers her data-first approach with investors and residential buyers across Pinellas County, including St. Petersburg and Palm Harbor.

She explains how to evaluate opportunities with clear numbers: projected ROI, realistic repair budgets, price per square foot, and exit strategy. For buyers relocating to Tampa Bay, she urges hyper-local guidance since neighborhoods vary block to block.

Kelsi’s business is foundational, not transactional. She nurtures relationships with quarterly check-ins, trusted vendor referrals, and ongoing homeowner support—turning clients into long-term advocates.

On marketing, she’s shifted from portal leads to personal branding on Instagram, Facebook, and LinkedIn (a standout for investor leads). Kelsi shares numerous practical tips for successful lead generation on these platforms.

Daily discipline sets her apart: review the MLS hot sheet, track days on market, price reductions, and neighborhood trends. Partner with a local lender to dial in rate scenarios, homeowners insurance, and property taxes before touring.

Key takeaway: Systems, consistency, and hyper-local expertise win—especially when you combine helpful content with genuine relationships.

Connect with Kelsi: @thekelsiward | Southern Life Realty (Pinellas County, FL)

https://www.instagram.com/thekelsiward/

Get the full episode at:
https://epicagentspodcast.com/