
094: Sustainable Strategy & Real-World Mentorship in B2B Marketing with Michelle Miller
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Michelle Miller’s career path is anything but ordinary, which is exactly what makes it so relatable.
From switching colleges to launching a strategic marketing agency, Michelle has built a career on sustainable growth, cross-functional alignment, and no-nonsense mentorship.
In this episode, she joins Danny Gavin to unpack the real challenges (and surprising rewards) of marketing technical products, mentoring young professionals, and thriving in male-dominated, B2B industries. It’s a conversation grounded in experience with lessons for every level of marketer, agency leader, or business builder.
Episode Highlights:
- Discover Michelle’s approach to mentoring with empathy, balancing encouragement with real-world advice.
- Michelle shares her entrepreneurial growth journey from solo consultant to scaling agency founder, as well as her experience working in traditionally male-dominated industries.
- Michelle defines B2B marketing as every interaction that builds toward a purchase, not just the campaigns.
- Hear how a 48-hour hurricane-response launch proved the power of balancing strategy and speed.
- Learn why Michelle prioritizes cross-functional buy-in and long-term content planning over quick hits.
Episode Links:
- Michelle Miller on LinkedIn
- Creativate
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- Optidge.com - Full Service Digital Marketing Agency specializing in SEO, PPC, Paid Social, and Lead Generation efforts for established B2C and B2B businesses and organizations.
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