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1: Arjun Vaidya, Founder, Dr. Vaidya's: why personal stories make a powerful brand

1: Arjun Vaidya, Founder, Dr. Vaidya's: why personal stories make a powerful brand

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In this episode we talk to Arjun Vaidya, the first Ayurvedic Entrepreneur to be featured in Forbes 30 under 30. Arjun talks about how he embraced his legacy, used powerful repackaging and turned Dr Vaidya’s into a multi-million dollar DTC brand. Dr Vaidya’s - New Age Ayurveda, with its innovative products was successful in bridging the gap between ancient Ayurveda and modern consumers.

In this episode Arjun talks about:

  • Journey of how Dr Vaidya’s went DTC
  • Effective storytelling and repackaging products
  • How Dr Vaidya’s had a big exit and became a part of the Sanjiv Goenka Group.

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