In this episode of FEEL SEEN Space, we sit down with Holly Hay, London-based Image Director and founder of ANNIKA, a studio dedicated to crafting compelling visual narratives through collaboration.

Holly reflects on a city that constantly inspires and challenges her, the lessons of growing up in a creative family, and her journey from photographer to image director. She shares how early experiences shaped her confidence, teaching her to trust her instincts, set boundaries, and embrace her unique creative voice. Throughout our conversation, she explores the power of curiosity, authentic process, and the role of community in fueling creativity.

We also dive deep into the craft of image direction, the changing landscape of photography, and the vital role editors play in amplifying new voices and perspectives.

Hosted by Roxanne Doucet and Sara Van Pée, we explore:

- Holly’s early career experiences at Garage Magazine and Wallpaper*

- Discovering her calling in curating and directing images

- Navigating mentorship, collaboration, and professional boundaries

- London’s creative culture and the importance of supportive photography communities

- AI, the future of magazines, and the evolving ecosystem of visual storytelling

Whether you’re an emerging artist, photographer, or image-maker, this episode is a thoughtful conversation about confidence, collaboration, risk-taking, and the joy of sharing your vision through images.