If you’re 40+, feeling like your metabolism tanked, or thinking your body just doesn’t respond the way it used to, this episode is for you.

Because maybe it’s not about hormones. Or cardio. Or your macros.Maybe the real issue is that you never built the baseline your body needed in the first place.

We break down the real reasons women feel stuck in their 40s—why fat loss gets harder, why reverse dieting doesn’t work if you never actually built, why you feel tired but not stronger, and how cardio might be working against you.

No fluff. No BS. Just a straight-up conversation about what matters most if you want to change your body composition—without sacrificing your energy, your confidence, or your sanity.

so many women feel like anything over 1600 calories is too much. theyre obviously scared to do it alone...

we go deep into:

• why maintenance feels so damn hard (and how to stop sabotaging it)

• the myth of “stubborn bodies” and what’s actually in your way

• how to know if you’re doing the right thing—but not doing it long enough

• why eating more doesn’t work if you never trained to grow

• what changed everything for her when she stopped trying to look toned and started training for strength

this one is raw, real, and going to hit you where it needs to.

2 mini wins you’ll walk away with:

• how to shift from “I just want to tone up” to actually building muscle

• how to measure progress in a way that actually works for your season, your goals... bc old ways wont work.

find me @transformxruby on instagram
@

Apply for a free consult:https://docs.google.com/forms/d/e/1FAIpQLSfqaxMDfbPYPYVui3BgSClnDXTj4BWjRvPkbBHuK5CP7SQsIw/viewform?usp=sf_link
Direct link to DM me on IG: https://ig.me/m/transformxruby

learn how to get lean after 35 by resetting your metabolism, building strength, and ditching scale obsession for real, sustainable body change.---

if you're over 35 and still think eating less and doing more is the key to getting lean — it’s time to reset everything. in this episode, we dive deep into what it actually takes to build a lean, defined body as a woman in your late 30s, 40s and beyond.

we break down the truth about metabolism, hormones, and why obsessing over the scale is sabotaging your progress. you’ll learn why maintenance isn’t a pause in progress, but the phase where real physique change begins. we’ll also talk about strength training, mindset shifts, emotional regulation, and how to train smarter — not harder.

if you've been stuck in the 1200-calorie trap, chasing tone but feeling burnt out, this episode is your wake-up call. because the real flex isn’t being skinny — it’s building a body that feels strong, healthy and sustainable for life.

what we cover:
• why your scale weight is lying to you
• building muscle without “bulking”
• the hormone + metabolism shifts after 35
• how to reset your mindset to finally see results
• redefining progress beyond weight loss

👉 ready to stop yo-yoing and start building real results? follow us on instagram [@transformxruby], or apply for coaching [link here] to learn how we help women get lean without losing their minds.

#fatlossafter35 #buildmuscle #womensfitness #strongnotskinny #tonedbody #muscleovercardio #strengthtrainingwomen #fitover40 #hormonehealth #metabolismboost

the lean look is built in maintenance calories or above, not a deficit. here’s why eating more and training smarter is the real path to strength, shape + lasting change.

this is why maintenance isn't maintenance. its not maintaining. its creating.

you want to get lean, strong and sculpted — but your approach is keeping you stuck. in this episode, we unpack the maintenance paradox: the idea that most women are chasing a physique built through fueling, lifting and maintaining… while stuck in endless dieting, cardio and chasing the scale.

we break down why the lean, defined look doesn’t come from cutting forever — it comes from building muscle in a phase your brain thinks is “doing nothing.” you’ll learn why maintenance isn’t a holding tank, it’s the actual path to lasting body change. and we’ll show you how to rewire your mindset so you stop sabotaging results with short-term strategies.

if you’re constantly jumping back into a deficit, scared to eat more, or feel like progress stalls when you stop “doing more,” this one’s for you.

what we cover:
• why the look you want is built, not lost
• how maintenance creates muscle, shape + definition
• scale obsession vs physique development
• mindset shifts for fueling + training effectively
• breaking the restrict-binge cycle with smart phases

👉 ready to build lean muscle and stop chasing fat loss forever? follow us on instagram [https://www.instagram.com/transformxruby/] or apply for coaching [link] to work with us.

inside, we reframe maintenance as a skill: eating enough to lift heavy, hit protein, manage stress and sleep, without spiraling into all-or-nothing. you’ll learn how to use simple metrics beyond the scale, why body recomp happens best when you’re fed, and how to program training so performance drives physique. we also cover cognitive biases that derail you, like perfectionism, catastrophizing and deadline thinking, plus a body neutrality approach that keeps you consistent when change feels slow.

#maintenancephase #buildlean #strengthtrainingwomen #metabolismreset #musclesculpting #fitover35 #tonednottiny #womensfitness #bodyrecomp #fatlossmindset