we both chased lean via fat loss only

holding ourselves to the scale

You’re not going to calorie deficit your way to your dream body. That tight, lean, sculpted look you want? It comes from adding lean muscle tissue, not just shedding weight. Most women are stuck chasing smaller scale numbers and feeling stuck when their body doesn’t actually change. They think they need to lose more fat to look better. What they actually need is more muscle to fill out the shape they want—especially in their 30s, 40s, and 50s. If you want curves, if you want definition, if you want to feel strong in your body? That doesn’t come from less. It comes from building.

You will need multiple long building phases—not just one.

One 12-week bulk isn’t going to cut it. A few months of eating more while doing booty band workouts won’t give you the lean athletic look you want. You’re going to need multiple building seasons, each at least 6–12 months long. And that’s before you even cut. Sarah said it took her 2+ years of consistent building to see a real physique change. This is not a one-and-done strategy. It’s a layered, repeated commitment—and you will need patience, a plan, and a hell of a lot of consistency.

Most women are stuck dieting in their heads, even when they’re not technically in a deficit.

You’re eating cucumbers and calling it lunch. You’re still thinking every meal needs to be low-calorie, low-fat, and tracked within an inch of its life. Even in maintenance, you’re mentally dieting. That mindset is killing your progress. If you’re living like you’re dieting—you’ll never feel free. And if you’re mentally restricting, you’ll never fully commit to building. Your body reflects the beliefs you still hold. And if those beliefs are stuck in the 1200-calorie, WW points, clean eating era? Your body will be too.

for me ..... the problem was I still didn’t look good naked. I didn’t have a more defined body. I had to fatloss and feel really restricted, my training suffers, my sleep……. So I was stalling my own potential to add more muscle. I never learned how to trust myself to be back on track rather than thinking I need to diet every time the scale goes up 5-7 lbs. I never practiced adherence and redirection. I just used the bandaid of fatloss.Well that sht got in my way.I wasn’t enhancing my physique. I wasn’t recomping much.I was frustrated as hell about how much “work” I was doing for very small ROI.

MAN i have a WHOLE HEAP of actionable simple steps for you packed in todays episode description… so if youre feeling so generous as to return the seasonal favour… please pass this episode along to a friend and also… let me know if this has benefitted you in any way

THIS is the kinda stuff that forms the core of my coaching… and why those who go all in are not only successful physically, but their career, relationships, quality of life, energy + confidence EXPAND
Nothing is worse than feeling like you’re doing “everything” but the needle. still. won’t. move?...
this episode is your antidote to the “why isn’t it working yet?” spiral. we unpack why progress starts underground (roots before flowers), why your $1 daily deposits beat flashy before/afters, and how skill beats sweat when it comes to lifting and nutrition.

• film one lift and write: where did i feel it? what breaks down? what will i change next set?
• pick 3 deposits you’ll log daily (protein, steps, bedtime)
• if you are choosing to diet… first write your post-diet skeleton: training days, steps, first meal, bedtime—what stays no matter what
.• set a “life is cray cray” minimum: 20 minutes, 2 exercises, or a walk before dinner.

we talk about the invisible phase (roots growing under the surface), the power of micro wins, why filming lifts beats chasing the burn, and how to keep momentum when life explodes.
The importance of understanding; deliberate practice (not random reps), deposits vs leaks (stop ignoring the small wins), time management in real life (kids, traffic, curveballs), cardio vs lifting in a deficit (protect recovery), and why the scale lies during recomp (glycogen, stress, cycle swings). we also break down goodhart’s law
the chase results - lose drive and motivation trap… where you are chasing so hard you move further away
So you stop repeating the things that kept you from results… and finally build a body that is stress-proof and life-proof.

• if the scale didn’t exist, how would you prove progress this week?
• where will you keep your promise to yourself when life gets messy?

• choose one lift to deliberately practice and fix one thing only.
• make a deposits vs leaks note: 3 deposits you’ll do; 1 leak you’ll plug.

if this landed, drop a comment with your biggest “aha,” save it for later, or share it with a friend who’s stuck in all-or-nothing.
want to come on and chat about your journey or a struggle you’re navigating? i’d love that—message me.

find me @transformxruby on instagram @
apply for a free consult: https://docs.google.com/forms/d/e/1FAIpQLSfqaxMDfbPYPYVui3BgSClnDXTj4BWjRvPkbBHuK5CP7SQsIw/viewform?usp=sf_link
direct link to dm me on ig:https://ig.me/m/transformxruby

Why This MattersMini wins to try today:What We Talk AboutA couple of question prompts to sit with:Want more action steps you can implement right away?If this landedConnect

You’ve been sold fat loss like it’s a math equation.
“Eat less, move more.” “Track your calories.” “Cut carbs.”

But what happens when your body stops responding—and you're doing all the 'right things'?

cos truth be told… if you WERE eating 1200 calories… even 1400 for many of you… while doing all the other right things… youd be dropping fat

In this episode, we pull the curtain back on midlife metabolism and the real reasons your fat loss has stalled (and it’s not just about calories). We break down:

- common mistakes & beliefs that keep many women trapped

- why it is different in midlife… you feel it, your body feels it, we know it.

and jumping on the next set of diet rules, going harder + doing more only keeps you stuck in a deficit, not losing fat despite watching what you eat, being healthy and doing the work

so… if you’re a woman in your late 30s, 40s or 50s wondering why nothing is working, this is for you

we’re breaking down:

• why 1,200 calorie diets keep failing you

• why your scale is stuck even tho you’re tracking

• what metabolism really is (and how to build it) and why it is slowing down for you despite what research says

• the hidden cost of approaching cardio, calories + training the wrong way

• the truth about fat loss plateaus, menopause, and training intensity

• how to fix the all-or-nothing mindset that keeps sabotaging progress

you’ll walk away understanding:

• what your actual fat loss season should look like

• why training to failure > cardio marathons

• how to stop burning out and start building a lifestyle that sticks

💥 2 actionable takeaways:

• audit your deficit: is it working or just theoretical?

• choose your season for fat loss... then commit or GTFO

if you’ve ever said:

• “i’m eating clean but not losing fat”

• “i look the same even though i lift”

• “i keep starting over every few weeks”

👇 comment below if this hit home, and let us know: what’s been your biggest struggle with fat loss or metabolism?

ps…. this isn’t another “motivation” episode. this is the slap of truth most women need bc that’s what Aram is so good at

find me @transformxruby on instagram
aram @4weeks2thebeach

apply for a free consult:
https://docs.google.com/forms/d/e/1FAIpQLSfqaxMDfbPYPYVui3BgSClnDXTj4BWjRvPkbBHuK5CP7SQsIw/viewform?usp=sf_link
direct link to dm me on ig: https://ig.me/m/transformxruby