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In this episode, Dan and Jess break down what actually drives a successful agency launch and the patterns shared by the top performers.

In this episode, you’ll hear:

◼️ The dollar‑productive habits new principals must protect

◼️ Why structured, slow growth outperforms fast hiring

◼️ The systems and people that prevent chaos as you scale

◼️ The blind spots agents face when shifting from salesperson to owner

Timestamps:

00:00:00 - Introduction

00:03:37 - Jess Wagner's Early Career and Experience

00:05:01 - Three Common Themes in Successful Agencies

00:06:14 - Importance of Dollar Productive Activities

00:07:14 - Investing in the Right People and Systems

00:08:08 - Challenges for Agents Starting Their Own Business

00:09:42 - Common Blind Spots for New Agency Owners

00:11:10 - Financial Planning and Growth Timelines

00:13:33 - Importance of Having a Front Runner in Rentals

00:14:33 - Non-Negotiable Legal and Financial Foundations

00:15:15 - Branding and Digital Presence

00:20:52 - Effective Marketing Strategies for New Agencies

00:24:09 - Proving Competence and Trustworthiness

00:27:49 - Identifying Team Strengths and Weaknesses

00:28:32 - Building and Maintaining Positive Culture

00:30:15 - Leadership and Attitude in Business

Follow Daniel Lee:

https://www.instagram.com/dan_lee_plum

https://www.linkedin.com/in/daniel-lee-plum/

Follow Jess Wagner:

https://www.linkedin.com/in/jess-wagner-allthingsrealestate/

https://www.instagram.com/jessieawagner/

https://www.facebook.com/jess.wagner.10