#103: BetterHelp Chief Growth Officer Sara Brooks | Scaling Empathy

Échec de l'ajout au panier.

Veuillez réessayer plus tard

Échec de l'ajout à la liste d'envies.

Veuillez réessayer plus tard

Échec de la suppression de la liste d’envies.

Veuillez réessayer plus tard

Échec du suivi du balado

Ne plus suivre le balado a échoué

#103: BetterHelp Chief Growth Officer Sara Brooks | Scaling Empathy

Écouter gratuitement

Voir les détails du balado

À propos de cet audio

Empathy at scale isn’t easy—but it’s the heart of BetterHelp’s mission.With two decades of marketing leadership at Facebook, The RealReal, and Beyond, Sara Brooks has helped brands grow from startup to IPO and beyond. Now, as Chief Growth Officer at BetterHelp, she’s using data and storytelling to make mental health care more accessible around the world.

In this episode, Sara joins Jason Harris to talk about leading with empathy in a data-driven world, the power of authentic storytelling, and how vulnerability has become one of the most effective tools in brand building. She also shares lessons from campaigns with Lewis Capaldi and college athletes that prove empathy—and humor—can coexist with rigor and scale.

Key Takeaways:

✅ Empathy and data aren’t opposites—they’re accelerants
✅ Authenticity can’t be automated, but it can be scaled
✅ Vulnerability builds affinity faster than perfection
✅ Destigmatizing mental health starts with honest storytelling

Memorable Moments:

💡 “When you feel better, everyone in your life feels better as well.”
💡 “Vulnerability isn’t a risk—it’s the whole point.”
💡 “Don’t let perfect be the enemy of good. Just get started.”
💡 “If not us, then who? If not now, then when?

”Brought to you by Mekanism.

Pas encore de commentaire