106. Redefining Brand Value with Hollard's Group CMO Hazel Chimhandamba

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106. Redefining Brand Value with Hollard's Group CMO Hazel Chimhandamba

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À propos de cet audio

In this episode, Hazel Chimhandamba, CMO of Hollard Insurance, chats to Decland about what it really means to be a commercial growth enabler. From redefining brand value to leading with data-driven creativity, Hazel shares how modern marketers can build influence in the boardroom and creating brands people actually love.

We cover:

Turning purpose into performance
Building operating models that drive impact
Creating customer-led value propositions
Protecting and growing brand equity
Following the eyeballs and meeting your audience where they are

"Marketing belongs in the boardroom because that’s where growth happens.”

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