112. Why I Skip Brand Archetypes
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112. Why I Skip Brand Archetypes
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À propos de cet audio
Brand archetypes are everywhere—but are they really helping your strategy?
In this episode of Brand Strategy Unwankified, I share why I don’t use brand archetypes and what I do instead.
I cover:
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Why archetypes seem appealing but lead to sameness
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How they amplify industry clichés
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Why the illusion they create of strategy is only skin deep
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What I focus on in my brand strategy process instead
That's right. I want you to ditch The Explorer, The Magician and The Sage, and think differently.
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