In this episode, Jules White unpacks a common misconception among beauty, health, and wellness business owners: the idea that if your website is not performing, you must need a brand new one. Jules explains why a rebuild is not always the answer and how rushing into one can create more stress, more work, and no extra revenue.

Jules shares the three genuine signs you might need a rebuild, including outdated tech, a completely new brand direction, or a platform that can no longer support your business goals. She also breaks down the many situations where optimisation is a far better and faster path to more visibility, better user experience, and more enquiries.

Key Takeaways:

• Why a rebuild does not automatically improve visibility or SEO
• Three clear signs you genuinely need a rebuild, and three signs you simply need better optimisation
• How outdated tech, platform limits, and neglected websites impact your results
• The hidden costs of rebuilding that many business owners are never told about
• Why visuals alone do not fix conversions
• Simple ways to sense check your homepage and identify quick wins
• How to approach your website like a garden that needs nurturing, not uprooting
• Why your website is always more important than the platform it sits on

Resources mentioned in this episode:

• Episode 010: Website Migration Mistakes that Can Sabotage Your SEO
• Episode 071: From Frustration to Freedom - Making Your Website Work for You
• Episode 073: Choosing the Right Website Platform: Why I Love FEA Create
• Episode 108: Why Your Website Feels Overwhelming and How to Make It Easier

If you are not sure whether your website needs a full rebuild or whether focused optimisation would get you better results, book a free 20 minute Website Potential Discovery Call using the link here. Jules will help you work out the smartest next step for your beauty, health, or wellness business.

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Ever feel like your business should be easier to find on Google?

You’re not imagining it - most local businesses already have a Google Business Profile, but it’s quietly sitting there, half-filled and hidden. That means people searching for your exact services might be finding your competitors instead.

The good news? You don’t need to spend hours posting on social media to fix it.
A few intentional updates to your Google Business Profile can make a big difference in how often you show up in Maps and local searches.

That’s where my Local Google Visibility Checklist comes in.
It gives you a clear, practical list of things to review and update - all the small changes that help Google trust your business and make it easier for nearby clients to find and book you.

It’s free, simple to follow, and designed for local beauty, health, and wellness businesses who want to grow in a calm, sustainable way (without having to rely on social media).

Download your free checklist now https://thewebsitesuccesshub.com/google-profile-checklist