Page de couverture de #116 - Chris Tolles @ Yard Stick - Making Soil Carbon Measurement Faster, Cheaper, & Easier

#116 - Chris Tolles @ Yard Stick - Making Soil Carbon Measurement Faster, Cheaper, & Easier

#116 - Chris Tolles @ Yard Stick - Making Soil Carbon Measurement Faster, Cheaper, & Easier

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 On this episode, we're digging deep into why measuring soil carbon is so essential but so difficult, and what it takes to make it faster, cheaper, and easier. We’re joined by Chris Tolles, Co-Founder and CEO of Yard Stick, a soil carbon measurement company that's helping unlock the data needed to scale regenerative agriculture by affordably and accurately delivering the ground-truth data that proves the ROI of regenerative practices. Chris walks us through the graph that convinced him soil carbon was the climate solution to bet on — and why most current measurement methods are too expensive, too slow, or too inaccessible to meet the moment. You'll learn how Yard Stick's field-based spectroscopy technology changes the game, and why ground-level measurement will always matter more than watching from space. We also explore how Yard Stick is working with carbon project developers, land funds, and food brands — why these partners want the data, how they're using it, and what outcomes its helping them achieve. Plus, Chris tells us what it actually looks like to measure soil carbon on a thousand-acre farm, he gets real about the limitations of consumer demand to spur a regenerative revolution, unpacks the driver behind the underfunding of nature-based climate solutions, and shares his perspective on what the voluntary carbon market might look like in 10 years. Episode Highlights: 🌍 Improving soil carbon measurement to help reverse climate change 🧲 The one powerful graph that created his soil carbon conviction 💰 Why measuring soil carbon costs so much today 🧪 Replacing costly lab analysis with real-time soil spectroscopy 🤝 How they work with project developers, investors, and brands 💪 Reducing supply chain volatility with soil health insights 📉 Why nature-based solutions are still underfunded 💭 What will the voluntary carbon market look like in 10 years? 👀 Unpacking the bearish case for regenerative consumer demand 🌽 Embracing paradox and finding the “both and” Links: Yard Stick Soil Carbon Capacity + Cost Graph Image Soil Carbon Capacity + Cost Graph Study Yard Stick Probe In Action Video Yard Stick Efficacy Scientific Paper Soil Health Institute’s ECONOMICS of Soil Health Systems on 30 U.S. Farms NYC Climate Week Soil + Ag People Walk/Run Voluntary Carbon Market (VCM) Measurement, Reporting, Verification (MRV) Rhode Island School of Design (RISD) Soil Health Institute Clear Frontier SLM Partners General Mills Organic Valley Regrow Perennial Maui Nui Sol Simple Carbon Removal Certification Framework (CRCF) Carbon Border Adjustment Mechanism (CBAM) Indigo Ag Verra (Carbon Registry) Quantis Science Based Targets Initiative (SBTi) Agriculture, Forestry, and Other Land Use (AFOLU) If you find this content valuable, please consider donating to support our work Follow ReGen Brands on LinkedIn Subscribe to the ReGen Brands Weekly newsletter
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