In today’s episode, I'm breaking down why social media feels harder than it ever has—and why it’s not just you. From Q4 overwhelm to AI-generated content flooding every platform, I talk honestly about why views, likes, and engagement are down across the board and what creators need to understand heading into 2025.

I dive into how AI is changing the way people consume content, why audiences are craving real human connection more than ever, and why talking content and long-form platforms are becoming increasingly powerful. This episode also explores how to shift your mindset around success metrics, stop comparing your content to past years, and build a strategy that actually works in the evolving social media landscape.

If you’ve been questioning your content performance, feeling discouraged by declining engagement, or wondering how to future-proof your brand, this episode will help you reframe what success looks like and adapt without burning out.

1. Why engagement drops during Q4
2. How AI is changing content visibility and trust
3. Why human, talking content is gaining power
4. How success metrics are shifting heading into 2025
5. What content formats are working right now
6. The difference between SEO and AEO
7. Why long-form, evergreen platforms matter more than ever
8. How to adapt your content strategy without burning out

1. Kajabi 30-day free trial + 2 bonuses
2. 150 Free Hooks
3. List Building 101
4. Manychat
5. IG University

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