In today's episode, I’m recapping my 2025 Black Friday and Cyber Monday sales and pulling back the curtain on what really happened. After three years of running highly successful six-figure Black Friday seasons, I decided to try a completely different approach this year. I walk through how I structured the sale, the numbers behind it, the disappointment I felt when results didn’t meet expectations, and the biggest lesson I’m carrying into 2026: simplicity wins.

1. How I used to run Black Friday and Cyber Monday—and how 2025 was intentionally different
2. The structure of my five-day deals, Cyber Monday pivot, and overall November strategy
3. Revenue breakdowns, customer data, and why I don’t count contracted revenue
4. The emotional reality of missing a major sales goal after months of preparation
5. What I learned about overcomplicating sales and why simple strategies scale better
6. How this experience is shaping my Black Friday plans for 2026

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