13. How to choose a company name: 10 questions to ask yourself before you do.
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13. How to choose a company name: 10 questions to ask yourself before you do.
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Choosing a company name sounds simple — until you actually have to do it.
In this episode, I walk you through 10 essential questions you should ask yourself before you commit to a name.
We’ll talk about:
whether your service or product should be part of the name,
when it makes sense to use your own last name (and when it doesn’t),
how domain availability and name length can affect your clicks,
how to check for trademarks and social media handles,
and why the name has to feel right to you personally.
By the end, you’ll know how to find a name that’s memorable, strategic, and future-proof — one you’ll still love years from now.
Tune in if you’re starting a new business, planning a rebrand, or just want to make sure your brand name actually works for you, not against you.