
14. Expert Insight for Restaurant Industry Leadership: Navigating Reviews | Ken McGarrie
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McGarrie suggests these tips on taking every opportunity to embrace reviews and improve your restaurant’s ratings:
-Avoiding the lazy manager table touch.
-Understanding why people post reviews.
-Not playing detective to determine the legitimacy of the review.
-Realizing it is not about being right, it is about disappointment.
-Acknowledging the level of passion it takes to write a long one star review.
-Changing the communication and making the discussion private, one on one.
-Never mention the star rating.
“When you reach out, never focus on the star rating itself, focus on the philosophy for why people feel that they have to reach out and for their level of disappointment they experienced and you will be able to recover them each and every time,” says McGarrie.
Check out the episode above to learn more expert insight on navigating reviews in the restaurant industry. Also be sure to listen to McGarrie’s part two of Expert Insight for Restaurant Industry Leadership where he talks about management communication strategies. For more industry education listen to the Restaurant Masters Podcast!
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