156 | Are You Underearning? The Mindset Behind Women Undercharging in Business
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156 | Are You Underearning? The Mindset Behind Women Undercharging in Business
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Ever feel that knot in your stomach right before quoting your price? What if it’s not about the numbers and more about safety, identity, and years of proving energy?
In this episode, I discuss the hidden patterns that keep capable women entrepreneurs in an underearning cycle, from people pleasing and perfectionism to nervous system responses that perceive “charging more” as a threat.
In this episode you'll learn:
- Why women entrepreneurs undercharge and underearn
- How people pleasing and perfectionism hide in pricing decisions
- Nervous system tools to feel safe charging more
- The difference between worthiness and price clarity
- How to communicate value confidently and release misaligned clients
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From my soul to yours,
Erin
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