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I’m all for data-driven decisions, but tracking every download and view? Hard pass. In this episode, I’m breaking down why digital product sellers and service providers don’t need to obsess over endless content stats and what to focus on instead to actually move the needle. We’ll explore the difference between vanity metrics and meaningful engagement, the handful of numbers I track (surprise: not subscriber count), and how simplifying led me to better sales. Plus, you’ll walk away with one simple action step to identify the only metric that matters most for your business right now. If you’re ready to ditch the spreadsheet overload and make real connections with your audience, this one’s for you!

00:42 – The real purpose your content serves if you’re selling digital products or services

03:33 – Key engagement metrics to track for digital sellers, and why quality beats quantity

06:38 – The truth behind vanity metrics and what actually grows your business

08:53 – A simple action step: Pick one engagement metric to track this month

Links & Resources:

• Watch this episode on YouTube
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode168

Feeling overwhelmed by all the things you think you need to do to grow your digital product business? Take the Savvy Seller Quiz and find out exactly what to focus on right now to actually move your business forward.

➡️ Take the quiz at savvyquiz.com

Check out my Everything Page at https://kristendoyle.co/everything