172: What the Top 1% of Nonprofits Do Differently on GivingTuesday
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Every year, billions are donated on GivingTuesday, but only a small percentage of nonprofits turn that day into real momentum.
In this episode, I share exactly what the top 1% of nonprofits do differently to make GivingTuesday their biggest fundraising win of the year (without burnout, perfectionism, or chaos). You’ll learn the seven steps to lead with clarity, confidence, and courage, from creating a curated donation page to leading on email, activating your team, and treating the day like a 24-hour relay, not a morning sprint. Whether you’re a small shop or scaling organization, this episode is your roadmap to modern, high-converting campaigns that work, even when you’re short on time. Because GivingTuesday isn’t about doing it all, it’s about doing the right things, decisively.
Topics:
- The seven skills that set the top 1% of nonprofits apart on GivingTuesday
- Why perfectionism kills momentum, and how to lead with confidence instead
- The difference between generic donation forms and curated GivingTuesday pages
- How to prime donors without overwhelming them
- Myths that keep small orgs from participating, and how to bust them
- How to activate your board, volunteers, and community so you’re not fundraising alone
- Why email outperforms social, and how to write messages that convert
- The “It ain’t over till it’s over” mindset: treating GivingTuesday like a 24-hour relay
- How to hit your goal even if your morning looks slow
For a full list of links and resources mentioned in this episode, click here.
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
Resources:
- Easy Emails For Impact™: The $5K+ Fundraising Campaign System
- Purpose & Profit Club® Fundraising + Marketing Accelerator
- The SPRINT Method™: Your shortcut to 10K fundraisers
- Instagram, LinkedIn, website , weekly newsletter
- [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
May contain affiliate links