In this episode of the Events Demystified Podcast, host Anca Platon Trifan discusses the strategic and transformative aspects of writing a book as a business decision. Joined by guest Steve Martile, founder of Boutique Publishing Agency, this episode explores how entrepreneurs and event professionals can turn their stories into powerful business assets. Steve shares his journey from being a mechanical engineer to founding a successful publishing agency, offering insights on the transition, leveraging personal experiences, and monetizing non-fiction books. They also delve into practical strategies for writing, publishing, and marketing a book, including the use of AI tools and the importance of audiobooks. Whether you're contemplating writing your first book or seeking ways to effectively monetize your expertise, this episode provides valuable guidance and motivation.

00:00 Introduction: Writing a Book as a Business Decision

01:57 Meet the Host and Guest: Anca and Steve

03:59 Steve's Journey: From Engineer to Publisher

05:42 The Transition: Marketing to Publishing

07:44 Monetizing Books: Strategies and Success Stories

11:23 Writing and Publishing Process: Tips and Insights

20:24 Marketing Your Book: Launch and Beyond

24:44 Adapting to Modern Readers: Attention Spans and Formats

27:38 The Power of Audiobooks

27:59 Engagement Through Audible

29:24 The Impact of Meditation Downloads

29:49 The Transition to Life Coaching

30:42 Spotify's Changing Landscape

32:04 Common Myths About Publishing

38:01 The Role of AI in Writing

41:20 The Importance of Authenticity in Audiobooks

42:45 Publishing Trends and AI Tools

43:53 The Value of Personal Stories in Business Books

45:33 The Perception Shift from Doer to Leader

48:39 The Power of Your Own Voice

49:36 Conclusion and Resources

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👉 Episode Notes: ⁠⁠⁠https://eventsdemystified.com/⁠⁠⁠

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Sponsored and Produced by Tree-Fan Events Production LLC. Let's change the way we plan, produce, and experience events together!

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Book Anca to Speak at Your Event: ⁠⁠⁠https://ancaplatontrifan.me/booking-page/⁠⁠⁠LinkedIn: ⁠⁠⁠https://www.linkedin.com/in/ancatrifan/⁠⁠⁠Instagram: ⁠⁠⁠https://www.instagram.com/anca.platon.trifan/⁠⁠⁠Instagram: ⁠⁠⁠⁠⁠https://www.instagram.com/eventsdemystifiedpodcast/

⁠⁠⁠⁠⁠⁠Original Podcast Music written and produced by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Fable Score Music. ⁠⁠

⁠⁠“Events: demystified” Podcast ⁠⁠is brought to you by ⁠⁠Tree-Fan Events⁠⁠, a leading woman-owned boutique event planning and production agency offering a comprehensive approach to event management and production, with a focus on enhancing the attendee experience with the #FIT4EVENTS™ framework for a holistic event cycle in order to create memorable events.

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