As therapists, many of us feel a deep tension when it comes to pricing—especially when we’re creating group offers, workshops, or professional-facing experiences during uncertain social, political, and economic times.

In this coaching episode, I sit down with trauma therapist Kim Torrence to explore what really comes up when we try to assign value to our work: fears about accessibility, old beliefs about service and self-sacrifice, money shame, and the pressure to “get it right” before we ever put an offer out into the world.

This conversation goes far beyond the math of pricing. Together, we unpack the emotional and mindset barriers that often keep therapists stuck offering their most meaningful work for free or far below what’s sustainable.

If you’re navigating private practice finances, pricing group offers, or wondering how to honor both your values and your own well-being, this episode is here to support you with clarity, reassurance, and grounded next steps.

We talk about why pricing is deeply connected to mindset and visibility, not just numbers, and how perfectionism or overcomplicated tech can quietly keep meaningful offers stuck on the sidelines. Our conversation centers on starting simply, naming your value clearly, and allowing confidence to build through real-world action.

(00:06:02) Helping Others Through Feelings of Loneliness

(00:07:17) Operating Business as Usual During a Crisis

(00:12:16) Valuing Self-Care for Therapists

(00:14:50) Authentic Healing for Deep Thinkers

(00:18:29) B2B Value and Pricing Insights

(00:21:18) Valuing Group Offerings Effectively

(00:24:52) Self-Worth and Vulnerability

(00:26:36) Creating a Supportive Success Container

(00:31:57) Gather Feedback, Build Testimonials

(00:33:42) Stop Overcomplicating Your Work

(00:36:24) Owning Your Value in Practice

If Kim’s experience feels familiar, you’re not alone. Here are a few reflections and actions I invite you to consider as you navigate pricing, worthiness, and financial sustainability in your own practice:

1. Give your offer the credit it deserves.
2. Even a lunch-hour workshop or short group can be deeply transformational. Duration and ease do not determine impact.
3. Price for the right people, not everyone.
4. Instead of focusing on who can’t afford your offer, get clear on who it’s truly for—especially when your work supports other professionals who carry that value forward into their own communities.
5. Separate worth from accessibility narratives.
6. Pricing your work sustainably doesn’t make you selfish or out of touch. It allows you to keep showing up, serving, and caring for yourself long-term.
7. Keep it simple and start anyway.
8. You don’t need a perfect website, branding, or tech stack. A clear Google Doc explaining who the offer is for, why it matters, and how to join is more than enough to begin.

Your skills, knowledge, and presence—yes, even in a modest group format—are valuable. Pricing them too low doesn’t make your work more accessible; it often just makes it harder to keep...