2. Learn how to create & channel demand for your business by NOT focusing on what you offer
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2. Learn how to create & channel demand for your business by NOT focusing on what you offer
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Businesses have traditionally focused on communicating what they offer - products or services... This may lead to short-term wins, but sooner or later the lack of communication at a category level will occur which negatively impacts your sales pipeline.
In this episode, we explore the 1st stage of demand: Create & Channel Demand.
We walk you through examples of B2C and B2B businesses and how they're creating & channelling demand in the 21st century by focusing on their category.
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