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2 Marketers and a Coworking Podcast

2 Marketers and a Coworking Podcast

Auteur(s): Kevin Whelan & Taylor Mason
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 Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can use to grow your coworking business.© 2025 Kevin Whelan & Taylor Mason Gestion et leadership Marketing Marketing et ventes Réussite personnelle Économie
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  • Answering the Toughest Questions We Get Asked About Marketing

    Answering the Toughest Questions We Get Asked About Marketing
    Sep 30 2025
    Check us out on YouTubehttps://youtube.com/@CoworkingMarketingDownload all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️https://coworking.marketing/resources---------------------------------------------------------------------------------------------------------------------------Connect with KevinWebsite: https://everspaces.comLinkedIn: https://www.linkedin.com/in/whelankevin/Connect with TaylorWebsite: https://www.talemaker.caLinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/---------------------------------------------------------------------------------------------------------------------------What happens when two marketers try to “gotcha” each other with tough questions? Minimal prep, very few notes… just sweat, anxiety, semi-malicious intent, and a few (hopefully decent) analogies.That’s exactly what went down in Episode 16.Here are a few of the questions we threw at each other (and a sample of the analogies we leaned on):💸 How do you measure the ROI of content?Like an investment account: slow at first, then compounding until the dividends keep paying out.🎣 Does coworking sell itself, or do you need marketing?You can’t manufacture demand. You can only capture it. It’s like fishing: if you go to where the fish are already at, you’re more likely to get a bite.🎹 Why hire a content agency in the age of AI?AI is like a piano that can play any note. You still need a musician to write a great song.🧭 Why is a dialled-in strategy essential (vs. random tactics)?Resources are finite. You don’t want to be “doing marketing” without a market. A strategy helps you allocate your efforts to get the maximum payoff. 🍝 If content is “subjective,” how do you know if it’s good?Like a restaurant: people return, bring friends, and leave great reviews when it hits. Bonus note: you need to have a niche. If you go to an Italian restaurant and they only serve curry, it might not hit the mark.📍 How much of occupancy is marketing vs. location?Location matters, but being the best-kept secret doesn’t fill offices. Strategy + visibility turn a good product into one people can discover and purchase.📧 If you could only pick one channel, which one?Email. It’s like getting a phone number at a bar. You have to put your best foot forward in order to earn it, but once you have it, you’ve got a direct line open with someone who’s expecting to hear from you.🚫 What’s the most overrated tactic—and what “wisdom” should operators ignore?We call out the budget-drainers and the advice that sounds good but doesn’t move the needle.Also, the ongoing analogy arms race is heating up as Taylor finally tries to catch up to Kevin’s game. Results may vary. We’ll let you be the judge.---------------------------------------------------------------------------------------------------------------------------About 2 Marketers and a Coworking PodcastHosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business. 🔔 Hit subscribe to make sure you don't miss an episode.
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    1 h et 2 min
  • Hot Takes, Hospitality, Marketing, and the Future of Coworking [with Liz Elam and Stormy McBride]

    Hot Takes, Hospitality, Marketing, and the Future of Coworking [with Liz Elam and Stormy McBride]
    Sep 15 2025

    Check us out on YouTube

    https://youtube.com/@CoworkingMarketing

    Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️

    https://coworking.marketing/resources

    ---------------------------------------------------------------------------------------------------------------------------

    Connect with Kevin

    Website: https://everspaces.com
    LinkedIn: https://www.linkedin.com/in/whelankevin/

    Connect with Taylor

    Website: https://www.talemaker.ca
    LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/

    ---------------------------------------------------------------------------------------------------------------------------

    Hot takes. Big ideas. Bold predictions on the future of coworking from some of the leading minds in the industry. That’s what you get when you have Liz Elam and Stormy McBride on the pod. So, if you care about coworking, marketing, hospitality, or the future of the industry, you’re gonna want to watch (or listen) to this one start to finish.

    For Episode 16, we sat down with the masterminds behind GCUC to talk about where coworking is going, how they somehow keep putting on events that don’t miss, and how content and community are fueling the ride.

    We cover a lot in this one, including:

    • How they structure pre- and post-conference content to build FOMO and drive attendance
    • The GCUC content marketing flywheel, including podcasts, blogs, reels, quotes, newsletters, and community connection (and how, believe it or not, it’s actually a secondary initiative for them)
    • The tools, automations, and AI workflows that power it all
    • Why hospitality—not real estate—is the future of coworking
    • What expansion into multiple countries taught them about values and adaptability
    • The “people over property” mindset that everyone in our industry needs to embrace
    • How coworking operators can work from their playbook to market their spaces more effectively

    This one’s for anyone who wants to understand the trajectory of the coworking industry, and learn how to apply conference-caliber marketing to your local space.

    Stormy and Liz don’t just run events. They’re building a movement. And in this episode, they’re sharing the strategy behind it.

    ---------------------------------------------------------------------------------------------------------------------------

    About 2 Marketers and a Coworking Podcast

    Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.

    🔔 Hit subscribe to make sure you don't miss an episode.
    Voir plus Voir moins
    1 h et 7 min
  • Using Content, Data, and Tech for Smarter Marketing [with Hector Kolonas]

    Using Content, Data, and Tech for Smarter Marketing [with Hector Kolonas]
    Sep 1 2025

    Check us out on YouTube


    https://youtube.com/@CoworkingMarketing


    Download all free tools, templates, and resources from 2 Marketers and a Coworking Podcast 🛠️


    https://coworking.marketing/resources


    ---------------------------------------------------------------------------------------------------------------------------


    Connect with Kevin


    Website: https://everspaces.com

    LinkedIn: https://www.linkedin.com/in/whelankevin/


    Connect with Taylor


    Website: https://www.talemaker.ca

    LinkedIn: https://www.linkedin.com/in/taylor-mason-37a94a58/


    Connect with Hector


    This Week in Coworking: https://www.twic.co

    Syncaroo: https://syncaroo.com/

    LinkedIn: https://www.linkedin.com/in/inztinkt/


    ---------------------------------------------------------------------------------------------------------------------------


    In this episode, we’re joined by Daenerys of the House Targaryen, the First of… wait, sorry, that’s not right. We’re joined by the one and only Hector Kolonas, Co-Founder of Syncaroo, Founder of Included.io, and the mind behind the coworking industry encyclopedia and newsletter, This Week in Coworking.

    This episode has it all:

    • A full spectrum of movie and TV references, from Game of Thrones to Futurama and beyond (count ‘em up!)
    • Why toilet paper is a legit KPI for member churn in coworking spaces
    • The dystopian future of AI and how using it to create sh*tty content is bad for the environment

    Plus, Hector shares a wealth of practical insight about:

    • Newsletter data, personal branding, and building a flywheel of businesses and marketing tools (even if you didn’t mean to)
    • Why most operators don’t actually own their data
    • How to think critically about what you’re putting into the world
    • How to build systems that reduce noise and amplify signal
    • What makes an email worth sending—and how to respect the reader’s time
    • What operators should really be measuring (hint: it’s not just open rates)

    If you’re running a space, scaling your ops, or thinking about how your content, systems, and services all connect, this one’s worth your time.

    ---------------------------------------------------------------------------------------------------------------------------


    About 2 Marketers and a Coworking Podcast


    Hosted by Kevin Whelan of Everspaces and Taylor Mason of Talemaker, 2 Marketers and a Coworking Podcast dives deep into marketing tips, tools, insights, and strategies you can actually use to grow your coworking business.


    🔔 Hit subscribe to make sure you don't miss an episode.
    Voir plus Voir moins
    57 min
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