You’ve got a strong title, a valuable episode… but are your episode descriptions pulling their weight?

Most podcasters treat this section like a throwaway or skip it entirely. But this small block of text is prime real estate for both discoverability and conversion. In this quick episode, I’m breaking down how to write descriptions that get your episodes clicked, found in search, and aligned with your overall business strategy. Plus, I’m sharing what to avoid, what to include, and how to quickly improve your back catalog without rewriting everything.

You’ll learn:

• What actually counts as an episode description (vs. show notes)
• Where to put keywords and how to do it naturally
• The ideal structure that balances summary + strategy
• Why those first two lines really matter

Book a Podcast Power Hour

• Quiz: What’s Keeping Your Podcast from Growing?
• 7 Podcast Metrics to Track and How to Track Them
• Private Podcast: Are You Ready for a Podcast? 5 Steps You Need to Take BEFORE You Record

• 20. Podcast Episode Titles That Get Clicked, Played + Found in Search

• Podcast Hosting: Captivate (7-day free trial with my affiliate link)
• Referral Link for Descript
• Website & Blog through Showit
• Email Marketing with Flodesk

*Some links shared may contain affiliate links in which I do receive a very small commission.

• Book a Podcast Power Hour
• Podcast-First Growth Intensive
• Launch a Podcast

• Follow on Instagram - @allisonnitsch
• Threads - Follow here
• Website - allisonnitsch.com

Mentioned in this episode:

Join the Podcast-First Growth Accelerator

🎯 Ready to grow your podcast with strategy? If you're ready to turn your podcast into a lead-generating, client-converting machine - without being glued to Instagram - I've got two options for you: 👉 The Podcast-First Growth Accelerator A 90-day 1:1 experience to turn your show into the marketing engine of your business. No more guesswork, no more spinning your wheels. → Apply here: http://allisonnitsch.com/accelerator OR 👉 The 30-Day Podcast Fix A...