Our guest this episode is Joyee Yang—a “finfluencer” with over 300,000 followers across Instagram, TikTok, YouTube and more. Joyee has built an audience by taking the intimidation out of investing and teaching the basics in a clear, relatable way.

In this episode, Dave and Joyee dive into her journey: from getting kicked out at 19, to working three jobs to pay off student debt and buy a condo, to becoming one of Canada’s most-followed finfluencers. They discuss the rise of all-in-one ETFs, the pros and cons of individual stocks vs broad-market index funds and how apps like Blossom are helping investors to learn and share their portfolios.

Whether you’re brand new to investing or curious about the finfluencer landscape in Canada, this episode is packed with stories and beginner-friendly advice.

Show Notes

(00:00) Intro & Disclaimer

(00:55) Intro to Joyee Yang

(03:17) How Joyee Became a Finfluencer

(04:44) Working Three Jobs to Pay Off Student Debt and Buy a Condo

(08:05) Individual Stocks Versus Broad-Market ETFs

(11:45) Teaching the Basics and How to Open Accounts

(16:21) Blossom Social Investing App

(18:21) Cooperation Amongst Canadian Finfluencers

(21:58) Joyee’s Desire to Help the Younger Generation

(23:05) All-in-One ETFs

(23:58) Learning About Volatility in the Stock Market

(25:44) Conclusion