🔥 The Power of Brands | Why Names, Logos & Promises Are Worth Millions

Ever wondered why BMW once paid $60 million just for the Rolls-Royce name—not the factories, not the cars, just the name? 🤯 That’s the incredible-hidden power of branding.

In this episode of The Explainer, we peel back the layers of brands and branding—showing you how names, logos, and promises shape the way we think, buy, and stay loyal (often without realizing it).

📌 Here’s what you’ll discover in this deep dive:

• 💡 What a brand really is – beyond a name or logo, it’s a strategic promise and one of the most valuable assets a company owns.

• 🧠 Brand value – how awareness, trust, and preference create loyalty and even appear on balance sheets as real equity.

• 🎯 Positioning & differentiation – how companies carve out unique space in crowded markets to stand out.

• 🚀 Flagship vs. generic brands – why some companies bet everything on one icon (like Coke) while others build across many products (like Nestlé).

• ⚠️ Brand stretching & dilution – the risks of expanding too far and losing the magic that made a brand powerful in the first place.

From iconic logos to the psychology of loyalty, this video will change how you see every ad, product, and slogan around you.

👉 Question for you: Which brand do you think has nailed its promise—and which one has stretched too far?

#Branding #MarketingStrategy #Explainer #BusinessInsights