26. Why Every Company Needs an Employee Brand and Clear Values
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26. Why Every Company Needs an Employee Brand and Clear Values
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Companies love to say they “hire for culture”… but most can’t define what their culture actually is. That’s why turnover stays high and hiring stays inconsistent.
In this episode, Kim breaks down why culture fit is not a hiring strategy—and what to build instead: a clear, behavior-based employee brand.
You’ll learn:
• What “culture fit” really means (and why it’s unreliable)
• Why gut-driven hiring leads to first-year turnover
• The difference between employer brand vs. employee brand
• Why interviewing for “vibe” creates chaos
• The 5–7 word culture clarity test
• How a fast-growing company cut turnover simply by defining their internal identity
If you want help defining your employee brand or building a culture interview scorecard, DM Kim. Her team specializes in clarity, alignment, and hiring systems that work.
💬 Connect with Kim: linkedin.com/in/frostkim
🌐 Learn more: frostconnections.com