Black Friday is around the corner, and if your product-based clients aren’t ready with their e-commerce marketing, it’s not too late. Progress over perfection is the name of the game.

In this episode, I’m joined by Business Strategist Carlyn Bushman to talk about e-commerce marketing, Shopify strategy, and how freelancers like you can confidently support product-based clients heading into Q4. We’re breaking down what’s actually working in today’s noisy e-com world, like using Shopify data, SMS campaigns, and smart AI tools, so you can bring real strategy to your clients.

Carlyn Bushman is the founder of Carlyn Bushman Consulting and the powerhouse behind POP Academy—a no-fluff, all-strategy learning hub for product-based business owners who want to scale smart and stay profitable. With a background in corporate leadership and deep expertise in business strategy, she’s obsessed with helping founders ditch the guesswork, master their numbers, and finally build the business they’ve been dreaming about with practical tools, real talk, and data that actually drives growth.

Listen to learn more about:

• How to use Shopify analytics and Sidekick AI to plan smarter Q4 promotions
• Why SMS marketing is outperforming email (and how to start small)
• Real talk on omni-channel marketing and what “being everywhere” actually means
• Tips for creating multiple day-of promos for Black Friday, Small Business Saturday, and Cyber Monday
• How freelance marketers can support e-commerce clients with data-driven strategy and execution

This episode gives you the exact tools, talking points, and tactics to confidently show up for your product-based clients and turn their data into measurable sales growth.

Sponsored by The Digital Marketer’s Workgroup

Are you already doing marketing work but need more clients and a stronger referral network? Join our tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you’ll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!

Links Mentioned in the Show:

• Grab Carlyn’s FREE Grant Resource List here. Carlyn took care of the research, so you can focus on applying. Get access to grant opportunities up to $100,000 covering startup support, industry-specific capital, and opportunities for creatives, women-owned brands, and beyond. Grants are added weekly, so bookmark it and keep it on hand to reference all year long!
• Watch our video in Carlyn’s Founder Series: Marketing That's Actually Working in 2025 with Emily Reagan
• The Mom Test by Rob Fitzpatrick

Connect with Carlyn:

• Instagram: @carlynbushmanconsulting
• Facebook: CMB Brands
• Website: