Can technology transform food waste into impact at scale?
In this episode of Impact Talk, host Nadine Zidani sits down with Maxim Harzen and Menna Shahin, co-founders of Ejaby, a next-generation supply chain e-commerce platform reinventing how surplus and slow-moving inventory reaches consumers and businesses.

From tackling food waste and supply-chain inefficiencies to building a startup as a couple, Maxim and Menna share the real story behind Ejaby — including their journey across Egypt, the UAE, and Saudi Arabia, the role of technology and AI in their model, and how profitability and environmental impact can grow hand in hand.

In This Episode, You’ll Learn About:
• How Ejaby addresses food waste by intervening early in the supply chain
• Why supply-chain e-commerce is a new and critical category
• The transition from B2C to B2B — and what triggered the shift
• How technology and AI enable scale without warehouses or fleets
• Lessons learned from launching in Egypt before expanding to the UAE and KSA
• Why revenue growth and environmental impact don’t have to be trade-offs
• What it’s really like to build and run a startup as a couple

About Our Guests:
Maxim Harzen is the CEO and Co-Founder of Ejaby, bringing deep experience in commercial strategy and supply chains across Europe, Asia, and the GCC.
Menna Shahin is the COO and Co-Founder of Ejaby, an award-winning tech and sustainability entrepreneur with a background in AI and a strong commitment to social and environmental impact.