#329 George Peppou | Vow

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#329 George Peppou | Vow

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What happens when a chef wanders off the line and into biotechnology? In George Peppou’s case, you get Vow, a company growing meat in a new way, not instead of animals, but with far fewer of them. Cultured meat starts with a tiny sample of animal cells, nurtured in a stainless-steel tank the way yeast is nurtured into bread or grapes into wine. Feed those cells well, let them multiply into muscle, fat and connective tissue, and in a matter of weeks you have meat without needing to raise whole flocks or herds. It opens questions most of us have never had to ask. What if meat could be produced with less land, less resource intensity, and a fraction of the animals? What if foie gras could be indulgent without the ethical weight? What if the future of meat is less about taking something away, and more about curiosity, flavour and abundance? George is chasing a future where meat is abundant, sustainable, and joy-giving. I wanted to know how he got here, what it all means, and what it looks like on the plate.

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