Do I need to do a Black Friday promo? Is my audience expecting it? And if I do, what on earth should I offer that won't burn me out? If these questions have been floating around your brain (like they have mine), this episode is exactly what you need!

I'm sharing my Black Friday brainstorming ideas - six simple, adaptable sale ideas that work whether you're a coach, creator, or somewhere in between. Plus, I'm pulling back the curtain on my own Black Friday strategy, including the exact 5-email sequence I'm planning and the honest truth about my $20,000 Black Friday win versus my $5,000 flop (and what made the difference).

Check out the full show notes for this episode.

Things I cover inside this episode:

• 6 low-lift Black Friday sale ideas you can customize to your business (no 20-email sequences required!)
• My exact email strategy breakdown - when to send, what to say, and why repetition is your friend
• The simple bundle strategy that generated $20,000 in 4 days (and why I almost overcomplicated it)
• How to create urgency and scarcity without feeling sleazy or pushy
• Why your Black Friday success has nothing to do with your offer and everything to do with your audience warmth
• The one big truth about Black Friday that most creators miss (hint: it can't fix a cold audience)

Resources & Links mentioned in the episode:

• FloDesk email platform (50% off first year)
• Start & Grow Your Email List (From Scratch) self-led course

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