LISTEN TO THIS EPISODE IF YOU ARE STUCK IN A CYCLE OF CONSTANT LAUNCHES IN YOUR BUSINESS

In this episode, I’m unpacking one of the biggest traps I see product based founders fall into: the constant launch cycle. Yes, launches can bring quick dopamine hits and short term sales. But when they become your only strategy, they dilute your marketing, burn you out, and stall long term growth.

I’ll walk you through why launches aren’t a sustainable growth strategy, how they train your audience to only buy during promos, and what to do instead if you want consistent, scalable sales.

Plus, I’ll share real life examples from brands like Hero Patch, Scrub Daddy, and Kate Spade. As well as one of my own clients who broke free from launch burnout and hit record breaking sales without a single new product drop.

What You’ll Learn in This Episode:

• Why constant launches actually hurt your long term growth
• The hidden costs of launching too often (inventory, time, and marketing dilution)
• What scalable, sustainable growth really looks like
• Case studies of brands that mastered a “hero product” before expanding
• How one client stopped launching every month and hit record breaking sales
• Practical steps to build systems that create consistent revenue without relying on launches

Timestamps:

00:00 Introduction and Episode Overview

00:40 The Problem with Constant Launches

02:30 Why Launches Aren't Sustainable

05:46 Building a Scalable Business Model

09:31 Case Studies and Examples

11:50 Personalized Business Support

23:07 Conclusion and Final Thoughts

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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