LISTEN TO THIS EPISODE IF YOU WANT A BREAKDOWN OF HOW THIS CLIENT GOT FOUND BY MAJOR RETAILERS

In this episode, I’m sharing a behind the scenes look at how one of my clients went from feeling completely stagnant, blending in with everyone else in her industry, to landing outreach from Anthropologie within six months

No massive audience. No paid PR firm. No six figure ad budget

Just intentional, strategic moves that elevated her from small business to industry standout

You’ll hear exactly how we rebranded her to look like the premium leader in her space, clarified her message so retailers instantly understood her value, and built visibility that made her discoverable even through AI search

Whether you dream of landing in stores like Anthropologie, Sephora, or Trader Joe’s, or simply want to understand what separates findable brands from forgettable ones, this episode will help you connect the dots between strong brand foundations and big brand opportunities

What You’ll Learn in This Episode:

• The three brand pillars that make retailers want to reach out to you

• How we repositioned a small business to lead its category with authority and recognition

• The simple rebrand elements that create instant shelf appeal

• Why branding isn’t about looking pretty, it’s about signaling trust and authority

• How to craft messaging that buyers and consumers both connect with

• Why visibility and searchability are the new gatekeepers of retail success (especially with AI)

• What major retailers like Anthropologie actually look for when evaluating brands

• The surprising truth: what she didn’t have, and why you can do this too

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Topics we discuss: small business growth, e-commerce strategy, how to scale your product business, small business economy tips, overcoming sales plateaus

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