#4 ROI or Bust_ Prove Your Worth, Or Lose the Budget
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#4 ROI or Bust_ Prove Your Worth, Or Lose the Budget
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“If you can’t tie what you do to business impact, you’ll be the first one asked to leave. ROI isn’t a luxury, it’s survival.” - Ruchi Saini
Most enablement teams in India are doing a lot.
The question isn’t “Are we doing enough?” It’s: “Are we doing what matters to impact revenue?”
I sat down with Ruchi Saini (Whatfix, RES India) to talk about what enablement needs to get right in 2025 - especially in India, where headcount pressure, AI, and a lack of clarity on how to confidently communicate ROI are all hitting at once.
We covered:
✅ Why enablement in India is still seen as a support function, not a strategic driver
✅ How failing to speak the language of leadership puts careers and budgets at risk
✅ Why AI is replacing low-value tasks—and what enablers must do to stay relevant
✅ The hard question every enabler must ask: Would the business care if my team disappeared tomorrow?