Branding isn’t just your logo or your color palette. It’s the entire experience someone has with your business. From visuals and messaging to positioning and client experience, every piece of your brand should work together to drive your business goals forward.

In this episode, I’m breaking down exactly how a strategic brand can make you more money... with data to back it up. A Forbes study found that consistent branding across platforms can increase revenue by up to 23%, and I’ve seen those results firsthand with my own clients.

We’ll talk through four ways that strong brand strategy directly impacts your bottom line, how to measure your ROI even when it’s not obvious, and why your brand should be working just as hard as you are to grow your business.

👉 In This Episode, You’ll Learn:

• How strategic branding helps you attract more of the right clients
• Why your brand’s look and feel influence your perceived value and pricing power
• The difference between just “posting more” and marketing with strategy that actually works
• How brand consistency and recognition lead to more referrals and repeat clients
• What metrics to track to measure the ROI of your brand over time

🎧 Tune in if you're ready to dial your revenue up a notch and finally make your brand work for your business.

🔗 Links & Resources:

➡️ Follow me on Instagram @spechtand.co
➡️ Grab The Stand Out Brand Foundations Workbook
➡️ Book Your Stand Out Brand Strategy Session (use code SFBPOD for $100 off)

Search for Episode 07: How To Use Client Feedback To Improve Your Online Business and Episode 29: How Brand Strategy Can Help Decision Fatigue for Online Business Owners in your favorite podcast player!

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six figure brand together. 🖤