Welcome to Season 4 of the Cannabiz Conversation! In this episode, we dive deep into the intersection of the cannabis and automotive industries with our special guest, Will Read, CEO of Canna Planners.

Join us as we explore Will's origin story, his first encounters with cannabis, and how his experiences shaped the mission of Canna Planners. We discuss the challenges of marketing in the cannabis space, the importance of breaking stigma, and the unique hurdles that cannabis businesses face in advertising.

Will shares insights on the evolving landscape of digital marketing, the significance of data tracking, and how to create authentic connections with customers. We also touch on the recent news about Google ads for cannabis in Canada and the implications for the industry.

Whether you're a cannabis entrepreneur, a marketing professional, or just curious about the cannabis industry, this episode is packed with valuable insights and engaging conversation.

Don't forget to check out our sponsor, GreenLane Communications, for all your PR needs!

Timestamps:

00:00 - Introduction

00:39 - Will Reed's origin story

02:03 - The impact of DARE on perceptions of cannabis

05:41 - The mission of Canna Planners

09:12 - Marketing strategies in the cannabis industry

12:14 - The importance of data tracking

20:11 - Social media strategies for cannabis businesses

30:56 - Google ads for cannabis in Canada

40:01 - Closing thoughts

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