In this episode of The Business of AI Podcast, Tim is joined by David Lane, founder of Fat Fish Digital, to explore what happens when decades of AI experience meet today’s hype cycle. David shares his journey from early AI research at BT AI Labs and the University of Sussex, through founding one of his first companies in the mid-2000s, to building Fat Fish Digital as a “technology orchestrator” working at the intersection of AI, mobile, and health tech. He talks about moving from mobile apps and gaming into cognitive health, why so many organisations still struggle with messy, unstructured data, and how Fat Fish helps clients turn dusty PDFs and policy documents into living, actionable knowledge – always with a human in the loop.

Tim and David then dive into some of the hardest questions leaders are facing: what actually counts as “AI”, how to avoid jumping to solutions before understanding the problem, and why interoperability, standards and governance matter more than shiny demos. They unpack the risks of shadow AI use in critical environments, the emergence of agentic AI (and protocols like MCP), and the huge security and compliance challenges coming towards 2026. David also shares advice for choosing AI partners, building the right skills inside organisations, and using frameworks and codes of conduct – including the work of UKAI’s Agentic Working Group – to make sure AI is deployed safely, responsibly and at real scale.

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