In this honest and refreshing conversation, Dr. Sapphire sits down with Michelle Wintersteen to unpack her unpopular take on email marketing. Michelle shares why email hasn’t always worked for her, what would actually make her enjoy it, and how brands can do better with segmentation, messaging, and relationship-building.

If you’ve ever struggled with email marketing or felt disconnected from your email list this episode will challenge how you think about email as a channel and help you approach it more intentionally.

GUEST RESOURCES:

Guest: Michelle Wintersteen

Website: http://mkwcreative.co

Instagram: https://www.instagram.com/mkwcreative.co/

Link to Facebook community: https://www.facebook.com/groups/kissmyaesthetic

Link to podcast episode on aesthetic leadership: https://open.spotify.com/episode/1nZPMCGWVftA7c6kFKJxRG?si=fFc2f5ruTFi-iSRapnajvg

LISTEN OUT FOR 👇

✅ How Michelle uses her podcast to support and grow her business

✅ How people subscribe to and enter her email ecosystem

✅ A practical breakdown of email segmentation and why it matters

✅ Dr. Sapphire’s perspective on Michelle’s aversion to email marketing

HIGHLIGHTS FROM EPISODE

⏰ 2:36- Michelle’s journey into business and entrepreneurship

⏰ 11:17- Her relationship with email marketing over the years

⏰ 14:20- Why she feels resistant to email marketing

⏰ 17:29- What would actually make email marketing easier for her

⏰ 28:50- What makes her open an email

⏰ 31:25- Email habits she wishes brands would stop

⏰ 37:25- Different email segmentation styles explained

⏰ 40:20- How to connect and work with Michelle

Important Link👌

The Email Marketing Operating System (OS):

For business owners who want to build community and get clients from email marketing. You're finally ready to start, grow and monetise your list.

https://sapphirelearninghub.com/the-emailmarketingoperatingsystem-os/

Start, Grow or Transition into Email Marketing ad Build Your Career :

https://sapphirelearninghub.com/mentorship

Download The Impact Report of the Last Email Marketing Mentorship: https://drive.google.com/file/d/1iBzuuX_Ze_3tTgg8UbRd3UyiLAN-pM7s/view?usp=sharing

Connect With Us👇

LinkedIn (Online Email Marketing School): https://www.linkedin.com/school/sapphirelearninghub/

LinkedIn:

https://www.linkedin.com/in/ayebanoabenwari/

Instagram:

https://www.instagram.com/dr.sapphire_/