What if growing your business didn’t require louder marketing, trend-chasing, or burning yourself out—but instead, clarity, alignment, and better listening?

In this episode of The Story Craft Podcast, Dr. Meg Adams sits down with Amy Traugh—bestselling author, business strategist, and founder of The Metrics Maven—to explore how data, storytelling, and authenticity work together to create sustainable business growth.

Amy has built and scaled three businesses in under five years without a business degree or burnout by doing what most online “gurus” overlook: paying attention to metrics that actually matter. In this conversation, she challenges outdated growth tactics and invites solopreneurs to stop guessing—and start leading with clarity, confidence, and ease.

Through a Whole Story Living lens, this episode explores what it means to portray yourself honestly, curate a brand that feels aligned with who you are, and use metrics not as pressure—but as feedback. Amy reframes data as a form of listening: to your audience, your energy, and the story your business is telling over time.

• Why buyer behavior has changed—and why old growth strategies no longer work

• What it means to curate a brand that feels authentic and honest to you

• How solopreneurs can align numbers, narrative, and values

This episode is especially for solopreneurs, creatives, and service-based business owners who want to grow without losing themselves—and who believe that success should feel aligned, not exhausting.

If you’ve ever felt tension between “being yourself” and “doing what works,” this conversation brings those two worlds back together.