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In this episode, I’m sitting down with Katina Poe, a Houston-based midwife and founder of Amina Idir Midwifery. Katina specializes in curating dream home birth experiences with her team, providing prenatal, birth, and postpartum care for expecting moms.

Like many business owners, Katina has been working hard behind the scenes but needed clarity on how to showcase her services online in a way that attracts steady clients and builds trust. That’s where this live social media audit comes in.

Together, we reviewed her Instagram profile top-to-bottom — from her bio and highlights to her content strategy — and mapped out practical steps to help her position herself as the go-to midwife for Houston moms.

✨ In this episode, you will learn:

• How to use keywords in your name + bio so you actually show up in search
• The role of highlights as a client resource library (and which ones every service provider should have)
• Easy content ideas for sensitive industries where client privacy matters
• Why behind-the-scenes + storytelling content builds credibility and trust
• The 40/40/20 content mix that makes your page feel professional and relatable
• How to overcome camera shyness and create engaging talking head videos

If you’ve been struggling with consistency or confidence on Instagram, Katina’s audit will give you the practical next steps to tighten up your profile and start marketing your services with ease.

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Instagram: @cd.creativeco | @thesidehustlherpodcast

Threads: @carlidorlynn

Website: www.cdcreativecoagency.com

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